KHADIJA TUL KUBRA A2

 Here's the link to our project ANTI HERO MUSIC VIDEO!! WE ARE SO EXCITED TO FINALLY SHARE THIS WITH EVERYONE! I hope everyone connects to this project the way we hope, as the concept surrounds the daily struggles of our youth. I hope anyone who struggles with the same problems finds some comfort in our music video! https://youtu.be/gSHymSTcKEc We posted the link to our mv on our instagram story and put the link on our bio to make it accessible for everyone!

HERES OUR FINAL DIGIPAK!! We are so so excited to finally unveil this project to everyone as we've been working on it since sooo long!!  

Below is our social media page along with the link. The link to our music video is attached on the account's bio and we shared it on our story as well. To keep viewers engaged we had been making posts, dropping teasers since past 2 weeks!  

  Creative Critical Reflection: Representation of Social groups and issues in our music video Our music video serves as an exploration of the struggles faced by individuals (mainly teenagers) dealing with mental health issues including selfloathing and insecurity linked to eating disorders (we portrayed eating disorder in the scene where she steps on the weight scale and the word 'fat' pops up), this links to feelings of low confidence and low self esteem, depression and social anxiety. In mainstream media, these themes are often romanticised or overlooked, leaving many individuals particularly the youth feeling unheard. Our project aims to challenge this by representing the emotional turmoil experienced by young people who battle with their sense of self.One of the ways our music video represents these issues is through visual storytelling. The protagonist's journey trapped within her home (also a symbol of entrapment in one's own mind constantly struggling with negati...

 Here's more audience reactions!! 

We played the music video for our family and friends- and safe to say they loved it!!  

  our teacher encouraged us to make some changes in order to make the music video even more smooth than it was, using 'CapCut Pro'.

  release strategy for music video & ancillary tasks pre-release (1-2 weeks before launch) teasers & behind-the-scenes:  to post short clips and stills from the music video on instagram, tiktok, and twitter. countdown posts:  to create a daily countdown to build excitement, using visuals from our digipak. engagement strategy:  to run a poll or q&a asking followers what they expect from the video. hashtag campaign:  using a unique hashtag (e.g., #antiheroMV) to make it easy to track engagement. release day music video premiere:  uploading the video to youtube and promote it across all platforms. live engagement:  going live on instagram or do a premiere chat on youtube to interact with viewers in real time. shareable content:  to post reels, tiktoks, and gifs from the video to encourage sharing. post-release (1-2 weeks after launch) behind-the-scenes video:  to share a making-of clip or bloopers to keep engagement high. user-genera...

This is our company logo, MK studio, MK for Mifrah Khadija studio. We have added credits in the start of our mv shown below; And full credits at the end of the video:  

  Above are the screenshots of our editing processes for our social media page (instagram) and the digipak editing process, we used canva for editing these ancillary tasks.

 We took 2 more days to reshoot and add scenes to our mv as per the feedback we received.

  Above is our rough cut for anti-hero music video along with feedback for improvements.