RELEASE STRATEGY

 

release strategy for music video & ancillary tasks

pre-release (1-2 weeks before launch)

• teasers & behind-the-scenes: to post short clips and stills from the music video on instagram, tiktok, and twitter.
• countdown posts: to create a daily countdown to build excitement, using visuals from our digipak.
• engagement strategy: to run a poll or q&a asking followers what they expect from the video.
• hashtag campaign: using a unique hashtag (e.g., #antiheroMV) to make it easy to track engagement.

release day

• music video premiere: uploading the video to youtube and promote it across all platforms.
• live engagement: going live on instagram or do a premiere chat on youtube to interact with viewers in real time.
• shareable content: to post reels, tiktoks, and gifs from the video to encourage sharing.

post-release (1-2 weeks after launch)

• behind-the-scenes video: to share a making-of clip or bloopers to keep engagement high.
• user-generated content: encouraging fans/followers to create reaction videos or edits using our song.
• reminder posts: to keep promoting the video with different clips, quotes, and engagement posts (e.g., “what’s your favorite scene?” "what'd you think of the MV?").
• collaborations: reaching out to college pages or music-related accounts to help share our work.I'm