Interaction and engagement strategies

 

To engage our audience and promote the video on social media, we started by following friends and family to help build a connection. I personally sent messages to our friends to let them know of our music video release. 

We also created blog posts leading up to the video’s release to generate excitement. A teaser was shared to give a sneak peek and capture attention. In addition, we posted stories with photos, polls, and captions to build anticipation for the premiere, including a countdown. Hashtags played a key role in boosting visibility and reach.