On day 2 of shooting our mv, we had to make sure our shots were in continuity, my teammate Mifrah and I made sure we don't leave any loop holes in our music video.
In recent years, the landscape of music promotion has undergone a dramatic transformation, primarily due to the rise of digital platforms and social media. These shifts have reshaped how artists, record labels, and fans interact, making promotion more dynamic, decentralized, and accessible. Here’s an overview of some key trends in music promotion, with a focus on digital platforms and social media: Streaming Platforms : Services like Spotify, Apple Music, and YouTube are central to music promotion. Curated playlists and algorithmic recommendations drive discovery, with playlist placements offering major visibility boosts. Social Media : Platforms like TikTok , Instagram , and Twitter are vital for fan engagement and viral promotion. TikTok, especially, has become a powerful tool for songs to go viral through trends and challenges. Data and Analytics : Platforms like Spotify for Artists provide valuable data, helping artists target specific audiences, optim...
Creative Critical Reflection: Representation of Social groups and issues in our music video Our music video serves as an exploration of the struggles faced by individuals (mainly teenagers) dealing with mental health issues including selfloathing and insecurity linked to eating disorders (we portrayed eating disorder in the scene where she steps on the weight scale and the word 'fat' pops up), this links to feelings of low confidence and low self esteem, depression and social anxiety. In mainstream media, these themes are often romanticised or overlooked, leaving many individuals particularly the youth feeling unheard. Our project aims to challenge this by representing the emotional turmoil experienced by young people who battle with their sense of self.One of the ways our music video represents these issues is through visual storytelling. The protagonist's journey trapped within her home (also a symbol of entrapment in one's own mind constantly struggling with negati...
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